There was a big April Fool's gag on Cartoon Network's Adult Swim with the programming block Toonami coming back for the day. The feedback from fans likely influenced the recent announcement of Toonami returning with new programming and the original shows at midnight to six in the morning on Saturdays.
Cable or satellite television company likely already offers Cartoon Network if you're in the US. You'll be able to watch FLCL, Cowboy Bebop, and more. I don't think this will help with exposure to the mainstream because of its time slot. Once a week and at a time where most people are sleeping isn't that big of a deal and isn't what Toonami originally was.
The fun part though is guessing what new shows they'll bring. They could find newer anime similar to what they once had or various new anime not like Outlaw Star and Yu Yu Hakusho.
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