The 47News website reported on Friday that the Chinese government has decided to directly license the rights to broadcast Japanese anime programs and films, and then it will stream them on a special website that it will launch. The reason for the initiative is to deal with the rise of unauthorized copies and pirated releases.
47News notes that China has received international criticism for being behind on intellectual property protection. A Japanese publisher, Futabasha, sued three Chinese companies this week for allegedly using the name and likeness of the title kindergardener in Yoshito Usui's Crayon Shin-chan manga.
This is likely something that would be a surprise for those who don't know how much of a role China's government has in media. No word yet on how big this will be or how much anime they plan to license.